The Story Behind the Jewelry

  • Darla McLemore

    FOUNDER

  • Her Story

    Darla, the founder of Emerald Street Designs, has always been passionate about empowering women.

    Darla's journey to founding Emerald Street Designs began with a 25-year career in corporate America, where she held leadership roles that allowed her to coach and uplift women. During this time, she observed that women often carried many burdens without receiving the support and encouragement they needed. In 2017, while managing a demanding job, Darla started a side hustle selling jewelry for a third-party designer. She soon realized that jewelry could uniquely bring women together, providing them with a reason to connect and celebrate one another.

    In 2024, Darla embraced her passion and courageously left the corporate world to found Emerald Street Designs, presenting her own line of uniquely designed jewelry. Driven by her love for jewelry and dedication to serving women, Emerald Street Designs' mission is to provide affordable, beautiful pieces that make women feel confident and radiant.